CUSTOMER EDUCATION

An example of how we approach customer education with cost effective solutions is the sun protective textile industry that we founded and is now a global industry estimated to generate sales in excess of US $500million annually.
We recognised that covering up is a better way to protect your skin but how do you do this and NOT GET TOO HOT?
We initiated research with UNSW that resulted in reactive dyestuffs now called Rayosan that can increase light weight cotton protection from a UPF < than 10 to a UPF >40plus without any additional garment weight and at marginal cost.

EDUCATION STRATEGY
Step 1 define target audiences.
We identified as our primary target audience out door workers due to risk and potential litigation. Our secondary target was Mums with young children because of their willingness to protect young children who are most at risk to long term damage from the suns harmful UV rays.

Outdoor workers
Sunsafe National Surf Life Saving uniform
Designed developed and introduced Australia’s first range of high UPF clothing in conjunction with SLSA Australia and had the uniforms sponsored by Coca Cola for national distribution.

Wrote the first OH&S manual for outdoor workers that was underwritten by sponsors.

In partnership with UNSW lobbied to have implemented the first ANZ Standard AS/NZS:1996 governing sun protection for textiles


Mums with young children
Frizzle Sizzle
Co wrote, produced and published this children’s book which sold in excess of 100,000 copies

Sunsafe range of clothing UPF 40 plus